Behavioral Economics and your Travel Program
A hot topic for business in 2018, Behavioral Economics, is a relatively new field that combines insights from psychology, judgement, decision making and economics to generate a more accurate understanding of human behavior (Harvard Business Review 2017).
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Put simply, behavioral economics looks at how people make decisions about what they will buy and how much they will pay. This white paper explores how a well-planned travel program with solid policies, compliance and strategies in place can positively influence travelers to make better choices about their trips – and increase the effectiveness of your travel program.