Case Study

Pulling off a biopharma company’s first post-pandemic event

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Let’s (finally) get together

The client is one of the world’s largest clinical research organisations (CRO) that for 40 years has provided full-lifecycle clinical development services to create treatments for patients around the world. They’ve been partnering with FCM Meetings & Events since 2015, and most recently teamed up to manage their 2023 Global Leadership & Sales Summit, their first post-pandemic event. 

A team ready to rise to the occasion

FCM Meetings & Events oversaw and executed the event from end-to-end, covering everything from logistics to table décor. 

  • Ticketed global air travel
  • Oversaw all food and beverage options and delivery
  • Booked entertainment
  • Handled all event communications

…and more!

Streamlined communications 

With a complex agenda and multiple group arrival and departure days, it was crucial to implement a robust event mobile app to keep communication clear and personalised agendas easily accessible. 

Below are just a few ways FCM Meetings & Events utilized the mobile app: 

  • Sent targeted push notifications for special announcements, location reminders, shuttle details, etc. 
  • Shared assigned seating diagrams 
  • Engaged attendees with gamification during the EXPO 
  • Encouraged attendee networking via direct messaging and group discussions 
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Shining results

The client acknowledged the challenge of reuniting their sales team after a long hiatus, but the results were worth every effort:

“I’ve come away from the meeting with half a notebook full of ideas, meetings to be planned, ways to work with new areas of the business, etc. I don’t think that can be replicated virtually.” 

 

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