Case Study
Pulling off a biopharma company’s first post-pandemic event
Let’s (finally) get together
The client is one of the world’s largest clinical research organisations (CRO) that for 40 years has provided full-lifecycle clinical development services to create treatments for patients around the world. They’ve been partnering with FCM Meetings & Events since 2015, and most recently teamed up to manage their 2023 Global Leadership & Sales Summit, their first post-pandemic event.
A team ready to rise to the occasion
FCM Meetings & Events oversaw and executed the event from end-to-end, covering everything from logistics to table décor.
- Ticketed global air travel
- Oversaw all food and beverage options and delivery
- Booked entertainment
- Handled all event communications
…and more!
Streamlined communications
With a complex agenda and multiple group arrival and departure days, it was crucial to implement a robust event mobile app to keep communication clear and personalised agendas easily accessible.
Below are just a few ways FCM Meetings & Events utilized the mobile app:
- Sent targeted push notifications for special announcements, location reminders, shuttle details, etc.
- Shared assigned seating diagrams
- Engaged attendees with gamification during the EXPO
- Encouraged attendee networking via direct messaging and group discussions
Shining results
The client acknowledged the challenge of reuniting their sales team after a long hiatus, but the results were worth every effort:
“I’ve come away from the meeting with half a notebook full of ideas, meetings to be planned, ways to work with new areas of the business, etc. I don’t think that can be replicated virtually.”
Where your teams around the world meet. Talk to FCM Meetings & Events about your next event.
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