CASE STUDY
Change management for a hesitant subsidiary
Overview
This large international consumer goods organisation is a key player in the North American market.
It selected FCM as its global travel partner, which required a sophisticated and nuanced change management approach for the company and its key stakeholders.
One particular North American subsidiary of the company already had a travel company they loved, and the team knew they would need additional guidance to be introduced to the new globalised, consolidated travel programme.
Challenge: managing key stakeholders
For the organisation and its executive and VIP travellers, moving to a global programme would be significant. According to the company’s global sourcing manager, “It was key to get stakeholder engagement and support to ensure a smooth transition.” FCM would need to coordinate complex regional requirements across North America, as well as integrate with existing organisational communication channels and processes.
Solution: a strategic change management programme
FCM Consulting spearheaded a strategic change management programme with the team in the U.S.-based subsidiary:
- Engagement sessions with company executives, executive assistants, and VIP travellers that included key insights and a clear path to success.
- Multi-channel communications and training assets targeted at specific stakeholder personas ranging from executives and VIPs to travellers and travel arrangers.
Read the full story
FCM Consulting was instrumental to successful engagement.
-Global travel manager
Read the full case study to find out how strategic change management and targeted communications can turn resistance into adoption.
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