Account Management: Strategic driver or glorified helpdesk?

According to Indeed, a worldwide job search site, Account Management is "the process of managing relationships with clients.” The goal of an Account Manager is to “engage with existing clients and learn their needs, then determine how the company can best meet those needs." 

But is this truly still the case? Or have account managers simply evolved into an overworked, glorified helpdesk? We wanted to find out more. 

Packed with feedback from travel buyers, account managers, operations leaders, and supported by independent insights from FESTIVE ROAD, our latest report opens the debate to the rest of you.  

So, which is it? Are Account Managers strategic drivers, or firefighters? Download the report to see where you stand.