CASE STUDY
Pringles Annual Incentive Trip
Key Highlights
Background
Pringles, a global snack brand and part of Kellogg's Company, approached FCM Meetings & Events to plan their annual incentive trip for employees from Singapore and Malaysia's Enstek Plant. The objective was to discuss the company's goals for the upcoming financial year and to reward employees.
Where: Danang, Vietnam
When: January 2023
Attendees: 108 across leadership, plant employees, marketing, commercial, IT, admin, and HR
Approach
To bring the teams together effectively, the M&E team got started on group travel requirements, visa organization, venue sourcing, hotel/food and beverage management, and airport transfers. The team also sourced and distributed welcome drinks, snacks, and goodie bags when attendees arrived.
The team faced some challenges, such as:
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Sourcing enough single hotel rooms when the requirements changed from twin bed. FCM managed to secure higher-category rooms at a single-room rate.
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Limited flights to Danang, and a return flight was canceled. FCM M&E arranged for 20 attendees to stay one extra night so they could fly home the next day.
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A shipment was held at customs for two weeks for clearance, due to food restrictions. With the team’s help, the hotel assisted in the shipment clearing customs, and the goods arrived on the first day of the event.
Results
Pringles reported that attendees were delighted with their experience in Vietnam. They could appreciate the community interests that the FCM M&E team had considered when building out the itinerary, which demonstrated the culture of the team as well.
Following the success of the event, Pringles has agreed to work with the FCM M&E team for its MAGIC Conference in May 2023 for 60 attendees and the AMEA Snacks BU Offsite event in December 2023 for 120 passengers.
FCM did a fantastic job for the event. Sheryl and Amanda helped me a lot before and during the event and were always there when I needed them.
Sandra Smith, Executive Assistant at Pringles