GUIDE

Return on investment and engagement: A guide to consolidating business travel with meetings & events 

Return on Investment and Engagement Guide | FCM Meetings & Events

Organizing meetings and events (M&E), and traveling to them, is a sizeable percentage of company budget. 

It's also a responsibility sitting increasingly with procurement and travel manager teams. A 2024 survey from Business Travel Show Europe found 32% of responding business travel buyers felt M&E would soon form a part of their role.  

With this merging of categories, there are opportunities to consolidate, optimize, and consider the needs of a M&E specialist. But it’s not all about the numbers, there’s the creative, fun side of events to consider too.  

So, how can consolidation drive return on investment (ROI) and return on engagement (ROE)?  

Download the guide today to learn: 

  • Why consolidating travel and M&E makes sense. 
  • Where the crossovers are. 
  • 4 ways an M&E specialist can help.  
  • Why you can’t skip the sparkle and pizazz. 
  • Considerations and how to get started.  
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