MEETINGS & EVENTS

Planning an event? Here are our top 3 tips to get engagement rates soaring at your next event

In person events are a great opportunity to get people together. But sometimes guests aren’t as engaged as they could be. At FCM Meetings & Events Asia, engagement isn't just a buzzword—it's our bread and butter. So, we're here to share our top three tips for boosting participation and making your next event one to remember.

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Our approach to event management

In person events are a wonderful opportunity to get colleagues, clients and partners together. But sometimes guests aren’t as engaged as they could be.

At FCM Meetings & Events Asia, we're all about turning ordinary gatherings into extraordinary experiences. So, for us, engagement isn't just a buzzword—it's our bread and butter. Whether you're planning a corporate conference, trade show, or team-building retreat, we've got the know-how to keep your guests tuned in and loving every minute.

As seasoned event managers, we're here to share our top three tips for boosting participation and making your next event one to remember. Curious about the secrets behind captivating event engagement? Read on!

Tip 1: Start planning and promoting early and often

The key to a successful event begins long before the doors open. By starting your promotional efforts early and maintaining consistent communication, you can build anticipation and excitement among your target audience. Here's how to make the most of your pre-event marketing:

  • Creative Promotion: Don't just rely on traditional marketing channels. Get creative with your event promotion to capture attention and generate buzz. Utilise social media platforms, email newsletters, and targeted advertising to reach potential attendees where they spend their time online.

 

  • Strategic Planning: A little planning goes a long way in ensuring a successful event strategy. Take the time to map out your promotional timeline, identifying key milestones and touchpoints along the way. This will help you stay organised and ensure you hit all the necessary markers leading up to the event.

Tip 2: Harness the power of technology

In today's digital age, technology plays a crucial role in enhancing event engagement. Event apps, in particular, are a game-changer when it comes to connecting with your audience before, during, and after the event. Here's why event apps should be at the forefront of your engagement strategy:

  • Accessibility and Planning: Event apps provide attendees with easy access to event schedules, speaker bios, interactive maps, and more, allowing them to plan their experience in advance. Ensure you allocate sufficient time for app development and testing to guarantee a seamless user experience.

 

  • Engagement Opportunities: Event apps offer a myriad of engagement opportunities, from live polling and Q&A sessions to gamification and networking features. Encourage attendees to download the app and participate actively to create a sense of community and interactivity.

Tip 3: Embrace immersive experiences - engage all the senses

To truly captivate your audience, think beyond traditional event formats and embrace immersive experiences that stimulate all the senses. By creating interactive, sensory-rich environments, you can transport your guests to another reality and leave a lasting impression. Here's how to create immersive experiences:

  • Interactive Installations: Think big and bold with sensory installations that dazzle the eyes and capture the imagination. Draw inspiration from events like VIVID Sydney, where larger-than-life installations transform the urban landscape into a playground of light and colour.

 

  • Collaborative Activations: Collaborate with vendors and suppliers to develop experiential activations that engage guests on multiple levels. Whether it's a virtual reality demo, a hands-on workshop, or a live performance, seek out opportunities to create memorable moments that resonate with your audience.

Engaged attendees are more likely to take action, remember what they’ve learned, and also enjoy being there. By starting early with creative promotion, harnessing the power of event apps, and embracing immersive experiences, these three simple strategies will ensure everyone remembers your event long after it’s done.

At FCM M&E Asia, we understand the importance of engagement in creating unforgettable event experiences. Contact us today to learn more about our comprehensive event management services and discover how we can help you create memorable experiences that drive results.

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