GUIDE

Return on investment and engagement: A guide to consolidating business travel with meetings & events 

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Organising meetings and events (M&E), and travelling to them, is a sizeable percentage of company budget. 

It's also a responsibility sitting increasingly with procurement and travel manager teams; a 2024 survey from Business Travel Show Europe found 32% of responding business travel buyers felt M&E would soon form a part of their role.  

With this merging of categories, there are opportunities to consolidate, optimise, and consider the needs of a M&E specialist. But it’s not all about the numbers; there’s the creative, fun side of events to consider too.  

So, how can consolidation drive return on investment (ROI) and return on engagement (ROE)?  

Download the guide today to learn: 

  • Why consolidating travel and M&E makes sense. 

  • Where the crossovers are. 

  • 4 ways an M&E specialist can help.  

  • Why you can’t skip the sparkle and pizazz. 

  • Considerations and how to get started.  

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