Understanding behavioural economics can lead to travel programme policies which deliver a seamless booking and travel experience – while reducing traveller friction.

Behavioural Economics is a relatively new field that combines insights from psychology, judgement, decision making and economics to generate a more accurate understanding of human behaviour.

Download the white paper for insight including: 

• Designing a travel programme to reduce traveller friction
• Sources and warning signs of traveller friction
• What travellers crave
• Predicting future behaviour