The anatomy of a creative event

Have you ever been to a performance, an event or a conference that left you with goosebumps? Or brimming with inspiration? Then you've experienced the power of connection and creativity that drives the inspiration at FCM Meetings and Events. Delivering connection is the team's passion, and creativity is their language.

At the core of every unique event experience is FCM Meetings & Events’ award-winning creative team. They’re the big thinkers, the creators and the ideas people. This specialised team boasts a diverse range of skills that can transform a simple, or complex, client brief into an epic event that resonates with the audience long after the final applause.

Creativity drives engagement

Everything is better when you start with a great idea. Creativity is both a science and an art, and the magic happens when the creative team get together – bringing with them creative direction, graphic design and digital development skills to add value to an event.

• Creative Direction begins with the team exploring and developing a custom creative strategy to shape the event’s vision, mood, look and feel in line with a client’s objectives. This creative thread informs all the messaging and communications, the staging and design, and even the entertainment, to create a cohesive, inspiring and on-brand event.

• Graphic Design involves the super talented team behind the screens. Our team of talented creators and artists who create and craft the event’s visual aesthetics to bring the creative concept to life. Taking into account the audience demographics, they use visual design techniques to create distinctive event brand identities, event collateral, content design, stage sets, screen content, media walls, merchandise and much more.

• Digital Development harnesses the unique skills of the tech gurus. Whether an event is live, virtual or hybrid, they design and control the digital event environment, combining the latest technology with UX design. Embedding the event theme throughout, this process involves creating all of the digital components including event websites, online registration and booking tools, content animation, personalised delegate apps and building bespoke gaming elements to enhance event audience interactivity.

Our idea, or yours, we’re not precious

At FCM Meetings & Event’s, the team are passionate, but not precious. While the creative team can design every element of your event from scratch, they can also take your ideas or theme and run with it. From concept to completion, they can dial up our involvement or dial it down, depending on your needs. Small events may simply require a banner design or a media wall, while a large conference may need a full inventory of integrated creative and digital assets.

The creative team leave nothing to chance. Whether it’s a local shindig for 30, or an international conference for 3000, they can work hand-in-hand with the event producers and the technical team on the ground. The Creative Directors can be engaged in an advisory capacity during an event, or our content creators can work on-site to ensure the creative ideas come to life.

So, to elevate your next meeting or event, get creative. FCM Meetings & Events has a unique set-up designed to streamline every stage of event development and delivery. There’s virtually nothing they can’t do...

For more information on how to spice up your next event together, contact FCM Meetings & Events